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News for Anime Expo 2007
June 7, 2007

Anime Expo 2007 to hold Transformers screening

Anaheim, California (June 6, 2007) -- In addition to the amazing line up of Guests of Honors, Anime Expo® 2007 proudly announces the screening, before nation wide release, of DreamWorks Pictures' and Paramount Pictures' (in association with Hasbro) live action film "TRANSFORMERS" (please note this film has yet to be rated) at the highly anticipated 2007 convention June 29-July 2 at the Long Beach Convention Center. More information can be found on the website www.anime-expo.org.

Releasing nationwide on July 4, 2007-Anime Expo® 2007 attendees will have a first glance look of the entire film on July 2, 2007 in 35mm print at the Long Beach Terrace Theatre as part of this year's convention highlights.

"TRANSFORMERS"
DreamWorks Pictures and Paramount Pictures Present
In Association with Hasbro
A di Bonaventura Pictures Production
A Tom DeSanto/Don Murphy Production
A Michael Bay Film
Executive Producers Steven Spielberg Michael Bay Brian Goldner Mark Vahradian
Produced by Don Murphy Tom DeSanto Lorenzo di Bonaventura Ian Bryce
Based on Hasbro's TRANSFORMERSTM Action Figures
Story by John Rogers and Roberto Orci & Alex Kurtzman
Screenplay by Roberto Orci & Alex Kurtzman
Directed by Michael Bay
Cast: Shia LaBeouf, Tyrese Gibson, Josh Duhamel, Anthony Anderson, Megan Fox, Rachael Taylor with John Turturro and Jon Voight

Synopsis: Our world will be changed on July 4 when aliens make Earth their final battleground in "TRANSFORMERS." As the forces of evil seek the key to ultimate power, our last chance for survival rests in the hands of young Sam Witwicky (SHIA LABEOUF).

Other films to be screened on 35mm print at Anime Expo® 2007 include "APPLESEED", "TOKYO GODFATHERS", "WXIII: PATLABOR THE MOVIE3", "DEATH NOTE", "DEATH NOTE: THE LAST NAME", "HOWL'S MOVING CASTLE" and "TEKKON KINKREET".
Anime Expo® 2007's film schedule is as follows:

Friday, June 29
11:00 AM Appleseed (105 min.) [R]
1:30 PM Tokyo Godfathers (92 min) [PG-13]
4:00 PM WXIII: Patlabor the Movie3 [R]
6:30 PM Death Note (123 min.) [NR]
9:15 PM Death Note: The Last Name (141 min.) [NR] *

Saturday, June 30
10:00 AM WXIII: Patlabor the Movie3 [R]
12:30 PM Death Note (123 min.) [NR]
3:30 PM Howl's Moving Castle (119 min.) [PG]
6:30 PM Death Note: The Last Name (141 min.) [NR] *
9:30 PM Tokyo Godfathers (92 min) [PG-13]

Sunday, July 1
10:00 AM Death Note (123 min.) [NR]
1:00 PM Howl's Moving Castle (119 min.) [PG]
3:30 PM Death Note: The Last Name (141 min.) [NR] *
6:30 PM Appleseed (105 min.) [R]
9:00 PM Tekkon kinkreet (111 min.) [NR] **

Saturday, July 2
10:00 AM Howl's Moving Castle (119 min.) [PG]
12:30 PM Transformers [NR]

* "Death Note: The Last Name" is a sequel. Please be aware that it has content that relates to "Death Note" and that we recommend that watching the "Death Note" first.
** "Tekkon kinkreet" is a limited showing. The first 1000 to be seated will be able to see the movie.

Anime Expo® 2007 Official Guests of Honor include: Tetsuro Araki, Michael Arias, Minori Chihara, Yuko Goto, Aya Hirano, Eisaku Inoue, Masaru Kitao, Mary Elizabeth McGlynn, Halko Momoi, ORESKABAND and Anna Tsuchiya.

Secure pre-registration can be done via online at https://secure.rhq.com/anime/anime2007/attreg/index.cgi.

Attendees interested in booking flights, car rentals and/or other hotels for Anime Expo® 2007 can do so via the AX Travel Store located at www.AXTravelStore.com.

About Anime Expo®
Located in Long Beach, California - Anime Expo®, the nation's largest anime/manga convention, serves to foster trade, commerce and the interests of the general public and animation/ comics industry. This event serves as a key meeting place for the general public to express their interest and explore various aspects of anime/manga, as well as for members of the industry to conduct business. AX 2007 will be held June 29 - July 2, 2007 at the Long Beach Convention Center in Southern California. SPONSORS: ADV Films, Bandai Entertainment, Copic Markers, Digital Manga, Gaia Online, Go! Media, Infinity Studios, ImaginAsian TV (IaTV) and the Los Angeles Times. More information can be found at its website (www.anime-expo.org).

About Society for the Promotion of Japanese Animation
The Society for the Promotion of Japanese Animation (SPJA) is a non-profit organization with a mission to popularize and educate the American public about anime and manga, as well as provide a forum to facilitate communication between professionals and fans. This organization is more popularly known by its entertainment property - Anime Expo®. More information can be found at its website (www.spja.org).

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Anime Expo®/SPJA's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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