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News for Anime Expo 2007
February 21, 2007

Anime Expo announces additional room blocks

FOR IMMEDIATE RELEASE

Anaheim, California (February 21, 2007) -- In order to keep costs down for attendees, Anime Expo® has finished its negotiations with hotels within the Long Beach area for special discounted room rates and to open up additional room blocks so fans can continue planning their trips to Anime Expo® 2007-the nation's largest anime/manga event of its kind. Anime Expo® 2007 will be held from Jun 29, 2007-July 2, 2007 at the Long Beach Convention Center in Long Beach, CA. More information can be found on the website www.anime-expo.org.

Anime Expo® also provides ideal service to attendees that stay at any of the official Long Beach hotels with complimentary shuttle services to and from the hotels and the Long Beach Convention Center throughout the day and evening. Additional room blocks are now open for the Westin Long Beach and The Queen Mary.

The Westin Long Beach (333 East Ocean Boulevard; Long Beach, CA 90802) is renowned for both its convenience and beautiful location. Most rooms of the Westin Long Beach offer beautiful panoramic views of the ocean. The Westin Long Beach is also a participant of the Breathe Westin smoke-free hotel program. The special Anime Expo® rate for the Westin Long Beach is $139.00/night for a single/double/triple/quad.

The Queen Mary (1126 Queen's Highway; Long Beach, CA 90802) provides over 350 rooms with ocean side luxury and also conducts tours of the paranormal as well as the ROCKY HORROR PICTURE SHOW (Saturday Nights at midnight). The special Anime Expo® rate for The Queen Mary is $140.00/night for single/double.

Attendees have the luxury of booking these specially rated rooms via online at:

https://resweb.passkey.com/Resweb.do?mode=welcome_gi_new&groupID=85699

No special code is needed. Limited rooms are available and attendees are encouraged to book their hotels early.

Fans can also utilize the AX® Travel Store (www.axtravelstore.com)- a site providing discounted airfares, hotels and auto rentals throughout the U.S. and abroad for travel hungry fans planning/booking their trips to conventions or personal vacations. With the logo "We'll get you there. The rest is up to you", the AX® Travel Store is sure to be the first stop when the anime/manga community looks for travel deals!

Current AX® Travel Store partners include Animation Exclamation, Anime Expo, Anime Selects, Animediatype, AXBackstage, Cosplayphotos.com, ObsessedWithAnime.com, Comcast Select On Demand, SPJA.org, TheAnimeBlog.com and Tokidoki Journal.com.

About Anime Expo®
Located in Long Beach, California - Anime Expo®, the nation's largest anime/manga convention, serves to foster trade, commerce and the interests of the general public and animation/ comics industry. This event serves as a key meeting place for the general public to express their interest and explore various aspects of anime/manga, as well as for members of the industry to conduct business. AX 2007 will be held June 29 ­ July 2, 2007 at the Long Beach Convention Center in Southern California. More information can be found at its website (www.anime-expo.org).

About Society for the Promotion of Japanese Animation The Society for the Promotion of Japanese Animation (SPJA) is a non-profit organization with a mission to popularize and educate the American public about anime and manga, as well as provide a forum to facilitate communication between professionals and fans. This organization is more popularly known by its entertainment property ­Anime Expo®. More information can be found at its website (www.spja.org).

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Anime Expo®/SPJA's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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